Two teams can use the same label and calculate different results. Active customer might mean a paid account, a signed-in user, or an organization that completed a key workflow. The disagreement often appears only when dashboards are compared.
What lightweight process would you use to keep definitions aligned without slowing every report change? A shared glossary, named owners, and version notes seem like useful starting points. How should a team handle an intentional definition change when historical comparisons still need to make sense?